4 Simple Tips to Formulate Your Customer Experience (CX) Journey

Customer experience covers every step of a buyer decision journey from when a potential customer first comes into contact with your brand to the point they purchase something until the cycle repeats itself when they buy again as a returning client.Whether your customer is delighted at every part of this journey will weigh heavily on … Continue reading 4 Simple Tips to Formulate Your Customer Experience (CX) Journey

Common Photography Mistakes and How to Avoid Them As A Beginner

Photography is one of the most popular activities in recent years due to mainly social media and the ease of access to a smartphone with high-quality camera functions.The need to capturing the beautiful pictures for important events like wedding or business exhibition has created job opportunities for photography hobbyists who have honed and grown their … Continue reading Common Photography Mistakes and How to Avoid Them As A Beginner

What is UX Design and Learning Simple UX Design

We are in the age of digital, and people do almost everything online. Digital transformation has been made even more urgent for small and medium businesses resistance to change with the current COVID-19 pandemic. Almost every other person who has access to a smartphone and internet should have bought something online. This makes going digital, … Continue reading What is UX Design and Learning Simple UX Design

I am tasked to do Digital Marketing for my company and I don’t know where to start!

Are you being tasked to start digital marketing for your company but have no clue on how or where to start? Fret not, you are not alone. During this current pandemic, more and more companies are turning to digital marketing to market and sell their products and it shall not come as a surprise if … Continue reading I am tasked to do Digital Marketing for my company and I don’t know where to start!

How Zoom Improved Communication for Us During WFH

With technology improvement, business meetings and conferences have taken a new shape. In the modern world of technology, meetings and conferences are not as hard as the past. Employees and business owners can be at their homes and still hold their meetings and communicate with each other. Video communication has been around and is taking … Continue reading How Zoom Improved Communication for Us During WFH

7 Digital Marketing Trends in 2021

For brands to win the war of pulling customers over to their side from the rest of the competition, winning the battle online is more important than ever. This has been made evident with the recent COVID-19 pandemic lockdown when even the baby boomers group has been “forced” to go online for their daily necessities. With the … Continue reading 7 Digital Marketing Trends in 2021

Basic Photography Terms for Beginners (Content Creator Series)

Photography is the art of capturing light by a camera, via a digital sensor or film, to create an image. There are different types of photography such as landscape, portrait, fashion, and wildlife, etc. and each requires a different set of professional skills in order to be executed perfectly.With smartphones featuring cameras that have better … Continue reading Basic Photography Terms for Beginners (Content Creator Series)

Starting Digital Marketing for Small Businesses and Start-ups

The internet plays a significant role in the majority of businesses nowadays. Purchasing a product or engaging service is also easier now than compared to the past as the buying behaviour of many people is shifting towards online rather than offline.Hence, to get your brand noticed online, to build brand awareness – that’s where digital … Continue reading Starting Digital Marketing for Small Businesses and Start-ups

Top 5 Institutes Offering Courses on Digital Marketing in Asia

Edited by: Gwen Teng The world of Digital Marketing is constantly evolving. There are a couple of good institutions in Asia that conducts Digital Marketing courses and we will be sharing more on each of the 5 institutions we have shortlisted. Everything is transitioning to the digital side now, every company, every business, and every … Continue reading Top 5 Institutes Offering Courses on Digital Marketing in Asia